OUR AGENCY TEAMS

PURPLE TEAM

Each semester, Purple Team works to promote Roxo Agency across the TCU campus by enhancing its branding, online presence, and local client outreach. The team manages the agency's internal branding and communication strategies, with a focus on boosting awareness and supporting growth beyond the Department of Strategic Communication. This semester, Purple Team is focused on expanding Roxo's presence, updating the website, and recruiting future Roxstars!

In addition to its internal role, Purple Team is collaborating with TCU’s Department of Nutritional Sciences to increase brand awareness within the TCU community and the DFW metroplex. The team aims to position TCU’s Department of Nutrition as the leading program in Texas through updated social media strategies, refreshed branding, student testimonials, and a press release designed to drive community engagement.

Purple Team’s Clients: TCU Nutritional Sciences & ROXO Agency

BLUE TEAM

This semester, Roxo’s Blue Team is working with The City of Granbury to create communication materials and a brand story that connects with young families, couples, and retirees living in the city by leveraging Granbury's rich history and future. Green Team is delivering visually appealing graphic elements to better engage younger audiences on platforms like Instagram, Facebook, and X, ultimately demonstrating the unique value of the city that sets it apart from competing satellite towns in the greater Metroplex area. 

Blue Team’s Client: The City of Granbury

GREEN TEAM

This semester, Roxo’s Green Team is serving both the Historic Northside District (HND) of Fort Worth and the Flower Mound Police Department (FMPD). Roxo’s Green Team is working with HND to create a strong and unified brand to improve public perception and strengthen community trust. The team aims to create long-term success through establishing an authentic brand identity, enhancing visibility, social media content, and an updated website. Green Team is working with HND to attract more visitors, boost business activity, and promote the resources HND offers residents — all while preserving the area's culture. 

In addition, Green Team is working with The Flower Mound Police Department (FMPD), redesigning their police vehicles to create a more recognizable brand identity that reflects core values. The team aims to ensure a durable and long-lasting design that resists wear over time, and modernize vehicle design while preserving key elements of the department and town’s heritage.  

Green Team’s Clients: Historic Northside District (HND) of Fort Worth and the Flower Mound Police Department (FMPD)

RED TEAM

This semester, Roxo's Red Team is partnering with TCU's Koehler Center, a technology support hub that offers instructional resources to faculty and staff on campus. The team’s goal is to boost awareness of the center’s offerings and establish a unified brand identity with clear, streamlined communication. Red Team will support the Koehler Center by refining its mission statement and tagline, enhancing the website for better usability and navigation, creating promotional content, and launching a LinkedIn account to further engage the community.

Red Team’s Client: TCU Koehler Center

Yellow team

This semester, Roxo’s Yellow Team is working with Seven Boutique, a local Fort Worth shop offering pre-loved luxury apparel that’s both stylish and affordable. Seven Boutique provides a carefully curated collection of designer handbags, apparel, and footwear from top luxury brands, giving high-end fashion a second life and celebrating timeless style and the stories behind each piece. The team’s goal is to elevate Seven Boutique’s brand identity and digital presence with refined messaging, curated content, and a cohesive luxury aesthetic. Additionally, Yellow Team will refresh the brand’s visuals through updated logos, social media, and a revamped website, ensuring a seamless reflection of Seven Boutique’s approachable, high-end appeal. The team also plans to connect Seven with local media contacts and women’s groups to spread the word about Fort Worth's newest premier shopping destination! 

Yellow Team’s Client: Seven Boutique