OUR AGENCY TEAMS

PURPLE TEAM

Purple Team works each semester to promote Roxo Agency across the TCU campus by enhancing its branding, online presence, and local client outreach. They oversee the agency's internal branding and communication strategies, aiming to boost awareness and foster growth beyond the Department of Strategic Communication. This semester, Purple Team is focusing on expanding Roxo's presence, updating the website, and recruiting students who are interested in joining ROXO. Additionally, they are collaborating with CALM Studies, a meditation club at TCU, to strengthen its brand and increase community engagement.

Purple Team’s Clients: ROXO Agency & TCU CALM Studies

BLUE TEAM

Blue Team is partnering with Empathy HQ, an organization dedicated to supporting individuals facing mental health challenges. Together, they aim to amplify Empathy HQ's mission by creating strategies that enhance community engagement and raise awareness about mental health resources. Through thoughtful branding, creative storytelling, and targeted outreach, Blue Team will help Empathy HQ strengthen its connections within the community and broaden its impact, ensuring that more individuals have access to the support and resources they need. This collaboration is focused on fostering empathy, reducing stigma, and empowering those affected by mental health challenges.

Blue Team’s Client: Empathy HQ

GREEN TEAM

Green Team is partnering with North Texas LEAD, an organization dedicated to promoting diversity and leadership by connecting highly qualified professionals with top employers in the region. They are working to enhance North Texas LEAD’s brand presence and visibility across platforms, helping the organization reach more diverse talent and employers through strategic branding and communication efforts. By highlighting their mission and impact, Green Team aims to support North Texas LEAD in fostering leadership and inclusion throughout the North Texas business community.

Green Team Client: North Texas Lead

PINK TEAM

Pink Team is collaborating with Greater Impact, a nonprofit organization that gives young people essential work skills and guidance through participation in two small business ventures.  The team is working to elevate its brand presence through social media engagement and other means within the community it serves.

Pink Team Client: Greater Impact