OUR AGENCY TEAMS
PURPLE TEAM
Each semester, Purple Team works to promote Roxo Agency across the TCU campus by enhancing its branding, online presence, and client outreach. The team manages the agency's internal branding and communication strategies, with a focus on boosting awareness and supporting growth beyond the Department of Strategic Communication. This semester, Purple Team is focused on expanding Roxo's social media presence, updating the website, and recruiting future Roxstars.
Purple Team’s Client: Roxo Agency
BLUE TEAM
This semester, Roxo’s Blue Team is working with Valor Hospice with the mission of communicating what sets the company apart from other hospice services. Valor is dedicated to providing stellar, individualized care for its patients and supporting not only those receiving hospice services, but also their families and loved ones. Blue Team will enhance Valor’s digital marketing by redesigning its entire website to feature educational resources and engaging visuals, including a front-page video. The video will capture the essence of Valor through employee interviews and client testimonials. Blue Team will also curate a social media calendar and design templates that will highlight employee recognition, showcase community events, provide educational content, and address common misconceptions about hospice.
Blue Team’s Client: Valor Hospice
GREEN TEAM
This semester, Roxo’s Green Team is partnering with TCU Press, an academic publishing house dedicated to preserving and sharing the history and culture of Texas and the American Southwest. The team’s goal is to elevate TCU Press’ presence at TCU and throughout the Fort Worth community by increasing brand awareness and visibility. Green Team will support TCU Press by creating a refreshed brand identity, a new logo, enhancing social media strategies, and developing promotional materials.
Green Team’s Client: TCU Press
RED TEAM
This semester, Roxo’s Red Team is working with JPS Health Network, a hospital and clinic system that provides high-quality care for people in Tarrant County. Since the community is the center of its mission, JPS aims to elevate patients’ experiences by creating a more welcoming environment and making its facilities easier to navigate. Red Team will deliver an improved wayfinding system and lobby redesign, complete with clear, helpful signage and inclusive, warm messaging. In addition, Red Team will prepare a package of creative assets, including guidelines and templates, for JPS to use to streamline their environmental design across all facilities.
Red Team’s Client: JPS Health Network
Yellow team
This semester, Roxo’s Yellow Team is working with The Welman Project to highlight the nonprofit organization as a valued community member that combines sustainability with education. Recognized locally by teachers, students, and other community partners, The Welman Project is uniquely established as the only nonprofit in the area that can turn scraps into classroom supplies. Yellow Team’s goal is to raise awareness of the brand by leveraging current platforms like Instagram, newsletters, and in-person attractions. Additionally, the team is working toward driving more customers to the space by promoting the organization's 10th anniversary in November.
Yellow Team’s Client: The Welman Project
