overview

Panther City Vans is a start-up van conversion company located in Fort Worth, Texas. The company needed to create a brand that embodied the freedom that four wheels and an open mind (and road) can provide. Roxo’s concept “live without boundaries” was the foundation for a creative campaign that put Panther City Vans on the map. Roxo’s scope of work included market research, conceptual development, key brand messaging, a press release, and a pop-up partnership event with the local shelter, Saving Hope Animal Rescue.