overview

TCU’s CALM Studies is an organization that offers meditation groups and resources to support students in leading a centered, balanced, and healthy life. CALM Studies revolves its messaging around its four pillars: belonging, wisdom, compassion, and flourishing. Roxo’s Purple Team aimed to increase the organization’s awareness through refreshed logos, merchandise, social media calendars, and templates, as well as student testimonials. In addition, the team aimed to increase community engagement by announcing events through various TCU media channels. The agency held a group meditation session with CALM to fully immerse ourselves in the mission and values behind the organization.