overview

EmpathyHQ is a nonprofit organization dedicated to providing accessible mental health counseling to Texans. To raise awareness of its mission, Roxo’s Blue Team developed a comprehensive campaign that refined brand guidelines, launched engaging social media content, and introduced the “Greek Life for Mental Health” initiative to increase community involvement. The team crafted a new tagline, created press materials, and built targeted outreach lists to expand reach. A central message of the campaign was that anyone can be a donor, regardless of the size of their contribution. As part of Roxo’s collaboration with Empathy HQ, the team promoted the organization’s second annual Chili Cook-off by designing materials that inspired participation and highlighted their mission. Through these efforts, the team was able to strengthen the organization’s brand identity, fostered deep community connections, and supported its continued growth and impact.