OUR AGENCY TEAMS
PURPLE TEAM
Purple Team’s client is Roxo Agency. This semester, the internal team has a few exciting projects including strengthening Roxo’s website design, putting together an updated info book, and creating environmental design for the new agency space. In addition to this work, Purple Team will continue to manage Roxo’s digital presence, support the agency’s teams as they work with their clients, and promote the agency to recruit the best talent for the semester to come.
Purple Team’s Client: Roxo Agency
BLUE TEAM
Blue Team is eager to work with Fans Vintage this semester to support the launch of the brand's first permanent retail location near TCU campus. Fans Vintage started as an MBA class project in 2020 and quickly grew into a thriving business built on community, authenticity, and one-of-a-kind TCU gear. Fans Vintage has turned its pop-ups into a campus staple, and now it’s opening its first physical storefront in Fort Worth. Blue Team plans to develop brand messaging, social media strategy, and recruiting materials for an in-store local business partnership program. The team will deliver a complete launch package including promotional signage, social media templates, and partnership pitch decks for the storefront opening.
Blue Team’s Client: Fan’s Vintage
GREEN TEAM
Roxo’s Green Team has the privilege of working with two clients this semester: Spectrum Chamber Music Society and the Fort Worth Songwriter Festival. The Spectrum Chamber Music Society is a network of professional musicians bringing artistic excellence to the Fort Worth community through the art of chamber music. Also providing a musical network of its own, The Fort Worth Songwriter Festival draws Cowtown’s songwriters together to connect and perform at the third annual Songwriter Festival this November. Serving both clients that aim to connect the Fort Worth community through meaningful music, Green Team will deliver communication strategies to draw a wider audience to events. In addition, Green Team will help deliver impactful marketing materials such as social media graphics, press releases, and website design that will reach the communities they serve. Roxo’s Green Team looks forward to delivering creativity and strategy to the sounds of Fort Worth!
Green Team’s Client: Spectrum Chamber Music Society & Fort Worth Songwriter Festival
RED TEAM
Roxo’s Red Team is partnering with TCU's Department of Religion to strengthen the department’s visibility and clarify the value of a Religion major or minor for today’s students. This semester, this team will help reshape perceptions through refined messaging and brand storytelling, social media strategy and templates, and event promotion that will spotlight the department’s world-class faculty and “bear hug” culture—welcoming, joyful, and community-centered.
Red Team’s Client: TCU Department of Religion
Yellow team
Roxo’s Yellow Team is excited to work alongside the City of Bellaire to enhance its communication with residents. A tight-knit community with a strong local identity, Bellaire is looking for fresh ways to share information clearly and consistently. This semester, Yellow Team will develop short, informative video content, establish social media guidelines, and create reusable creative templates, while also auditing Bellaire’s website navigation and content structure to improve clarity and usability. Together, these efforts will help residents easily access city resources, stay informed, and feel a stronger sense of connection so they can belong better to Bellaire.
Yellow Team’s Client: The City of Bellaire
