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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Connecting Cross-Country: Remote Work Key Takeaways - Make it stand out</image:title>
      <image:caption>Pink Team - ROXO Fall 2024</image:caption>
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      <image:title>Blog - Connecting Cross-Country: Remote Work Key Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://roxoagency.com/blog/the-power-of-public-relations-insights-from-cook-childrens-health-care-system</loc>
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    <lastmod>2024-09-23</lastmod>
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      <image:title>Blog - The Power of Public Relations: Insights from Cook Children’s Health Care System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Caroline Cunningham is a senior Strategic Communication major and General Business minor at Texas Christian University. She is currently the Director of Communication for Purple Team. She will be returning to Roxo and serving as Copy Editor on Purple Team next semester. She plans to pursue a career in advertising or public relations after graduating in May 2024. In her free time, she enjoys exercising, traveling, and spending time with friends.</image:caption>
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      <image:title>Blog - Unlocking the Mind: The Psychology of Impactful Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Unlocking the Mind: The Psychology of Impactful Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Unlocking the Mind: The Psychology of Impactful Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Unlocking the Mind: The Psychology of Impactful Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Unlocking the Mind: The Psychology of Impactful Ads</image:title>
      <image:caption>Shelby Bach is a senior Psychology and Strategic Communication double major at Texas Christian University. She currently serves as the Director of Public Relations on the Purple Team. She hopes to go to graduate school and pursue a career in Psychology. Shelby is passionate about group creativity and consumer behavior. In her free time, she loves to cook, read, and spend time with her friends.</image:caption>
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    <lastmod>2024-09-23</lastmod>
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      <image:caption>Madison Grinder is a senior Political Science and Strategic Communication double-major at Texas Christian University. She currently serves as the Director of Public Relations on the Purple Team. She hopes to continue working within the ad tech and digital marketing industries when she graduates. Madison is passionate about writing, fashion, and cinematography. In her free time, she loves to spend time with her friends, try new restaurants, and workout.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Lonely Ghost Who Isn’t So Lonely - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Lonely Ghost Who Isn’t So Lonely - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Lonely Ghost Who Isn’t So Lonely - Meet The Author</image:title>
      <image:caption>Jessica Badham is a Strategic Communication major with a Psychology minor. She is the PR Manager for Pink Team and will be returning to Roxo for her final few months at TCU next semester. Jessica is passionate about healthcare communications and is hoping to work for a PR and advertising agency after graduation. She is a California native who loves mornings at the beach, watching documentaries and traveling with her friends and family.</image:caption>
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      <image:title>Blog - Travel Writing: A Passion Turned Career</image:title>
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      <image:title>Blog - Travel Writing: A Passion Turned Career</image:title>
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      <image:title>Blog - Travel Writing: A Passion Turned Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Travel Writing: A Passion Turned Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Travel Writing: A Passion Turned Career - About the Author</image:title>
      <image:caption>Sofia Votava is a senior Strategic Communication major and English minor at Texas Christian University. This is her second semester working as a Copywriter for the Roxo Pink Team. She enjoys the strategic and creative aspects that a copywriting job incorporates. In her free time, she is the coach of the TCU Elite Dance team. Sofia is passionate about music, creativity, food, and traveling.</image:caption>
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      <image:title>Blog - The Brands That Built You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Brands That Built You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Brands That Built You</image:title>
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      <image:title>Blog - The Brands That Built You</image:title>
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      <image:title>Blog - The Brands That Built You</image:title>
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      <image:title>Blog - The Brands That Built You</image:title>
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      <image:title>Blog - The Brands That Built You - About The Author</image:title>
      <image:caption>Atiana Dawson is a Strategic Communication major with a Studio Art Minor. She is our VP of Creative and Culture and is spending her third semester in Roxo. She loves road trips, going to beach when home in California, and beach bonfires.</image:caption>
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    <lastmod>2024-09-23</lastmod>
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      <image:title>Blog - Victoria Garrick &amp;amp; #RealPost: Does it Make a Real Difference - About The Author</image:title>
      <image:caption>Peyton Duffett is a senior Strategic Communication major and writing minor at Texas Christian University. She is the Creative Director for the Green Team and has also worked as a Copywriter in the agency on the Blue Team. She is hoping to work for a non-profit when she graduates. Peyton is passionate about writing, reading, running, dancing, and meeting new friends! In her free time, she loves to workout, cook with friends, read, or spend time outside.</image:caption>
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    <lastmod>2024-09-23</lastmod>
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      <image:title>Blog - Influencer Marketing and Why Your Brand Needs It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Influencer Marketing and Why Your Brand Needs It</image:title>
      <image:caption>Passion, the driving force behind achievement and success, is what differentiates incredibly successful influencers from the masses. Influencers impassioned by their missions emanate that drive to their audiences, causing viewers to feel the importance and relevance of promoted products and discussed topics.</image:caption>
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      <image:title>Blog - Influencer Marketing and Why Your Brand Needs It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Influencer Marketing and Why Your Brand Needs It - About The Author</image:title>
      <image:caption>Lauren Gilly is a senior Strategic Communication major with minors in Communication Studies and Education at Texas Christian University. In her current role as the Director of Communication at Roxo, she facilitates the growth and development of agency members' writing skills and serves as a mentor to agency copywriters. Lauren has a growth mindset. She is passionate about storytelling and making a positive impact in her community.</image:caption>
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  <url>
    <loc>http://roxoagency.com/blog/the-pwi-experience-black-girl-edition</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/1650929862406-RTQARBY2I9YC5B8BNPSI/Zuri+Thomas.jpg</image:loc>
      <image:title>Blog - The PWI Experience: Black Girl Edition - About The Author</image:title>
      <image:caption>Zuri Thomas is a senior Strategic Communication major, with a minor in Arts Leadership and Entrepreneurship, at Texas Christian University. She is the Project Manager for Purple Team and was the former Account Executive for Pink Team. She is passionate about photography, music, social justice, and all things PR. In her free time, she loves spending time with family and friends, eating, and doing anything adventurous.</image:caption>
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  <url>
    <loc>http://roxoagency.com/blog/sustainable-clothing-why-should-a-communicator-care</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/1650929700760-Z1KLJG8CRNZF5V5RPIRP/Emily+Parrish.jpg</image:loc>
      <image:title>Blog - Sustainable Clothing: Why Should A Communicator Care? - About The Author</image:title>
      <image:caption>Emily Parrish is a junior Strategic Communication major with minors in General Business and Sustainability at Texas Christian University. She is the public relations manager for the Pink Team at Roxo and is passionate about writing, telling brand stories, and building connections with others. In her free time, she researches sustainable fashion and will talk anyone’s ear off about it if she gets the chance. Her favorite sustainable brands are GANNI, Girlfriend Collective, and Shop Redone.</image:caption>
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  <url>
    <loc>http://roxoagency.com/blog/storytelling-and-its-connection-to-branding</loc>
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    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/1650389841418-B0D2YP2MDV1CDN4AINCZ/Jane+Searcy.jpg</image:loc>
      <image:title>Blog - Finding Your Place in the Industry: Agency vs. In-house - About The Author</image:title>
      <image:caption>Jane Searcy is a junior at Texas Christian University majoring in Strategic Communications and minoring in General Business and Digital Culture and Data Analytics. Jane is the social media manager for Pink Team in Roxo. She plans to pursue a career in advertising or marketing when she graduates in spring of 2023. Jane advocates for an active lifestyle as she loves going on walks, runs, and working out. However, she prides herself in having seen “New Girl” 5 times through</image:caption>
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  <url>
    <loc>http://roxoagency.com/blog/blog-post-title-one-9jzbs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/1648582789632-FW47X9EBWOKZE45VILT1/Mercedez+Saldana.jpg</image:loc>
      <image:title>Blog - Get with the program: Pay people for their work - About The Author</image:title>
      <image:caption>Mercedez Saldana is a senior at Texas Christian University studying Strategic Communication and minoring in Women &amp; Gender Studies. She is the Director of Public Relations for the Purple Team at Roxo and is passionate about all things DEI and PR. In her free time she enjoys reading, her favorite book is The House In The Cerulean Sea by TJ Klune.</image:caption>
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  </url>
  <url>
    <loc>http://roxoagency.com/blog/blog-post-title-two-7prdz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/1648583142829-JGW15VVSIPJWH9B05O4A/Alyssa+Hawkins.jpg</image:loc>
      <image:title>Blog - Wait—you posted what on social media? - About The Author</image:title>
      <image:caption>Alyssa Hawkins is a senior at Texas Christian University studying Strategic Communication and minoring in Spanish. She is the Graphic Designer for the Blue Team at Roxo and is passionate about PR and visual storytelling. Her favorite pastime is watching true-crime documentaries, and her current favorite show is the Worst Roommate Ever on Netflix.</image:caption>
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  </url>
  <url>
    <loc>http://roxoagency.com/blog/blog-post-title-three-4kzdf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/1648583385790-W2J9CH6M5E044IBWD23L/Emily+Severance.jpg</image:loc>
      <image:title>Blog - Storytelling and Its Connection to Branding - About The Author</image:title>
      <image:caption>Emily Severance is a senior at Texas Christian University, graduating in May with a major in Marketing and a minor in Writing. She is the Account Planner for the Pink Team at Roxo and her passions include research, writing, and bringing creative strategy to strong teams. Outside of working with her amazing Roxo team, she spends time socializing with friends, writing fiction, and traveling around the country.</image:caption>
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  </url>
  <url>
    <loc>http://roxoagency.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-01</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>http://roxoagency.com/about-roxo</loc>
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    <lastmod>2026-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
      <image:caption>Amelia Bing, President</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Bridget Kelly, VP of New Business Development</image:caption>
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      <image:caption>Abby Hanlon, VP of Creativity and Culture</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Kate Strauch, VP of Internal</image:caption>
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      <image:caption>Katie Putnam, Director of PR (Purple Team)</image:caption>
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      <image:caption>Cardy Muschick, Copy Editor (Purple Team)</image:caption>
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      <image:caption>Jane Montgomery, Director of Communications (Purple Team)</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Annie Raso, Director of Social Media</image:caption>
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      <image:caption>Carolina Crosley, Digital Art Director (Purple Team)</image:caption>
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      <image:caption>AJ Bickham, Photographer &amp; Videographer (Purple Team)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/8f1f35d4-849b-44e3-ac50-06b6ea1e3baa/20260125_111336_B7C621.JPEG</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Henry Smith, Account Executive (Blue Team)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/9a04a646-7529-437e-8c1b-3ffa686e1f05/20260125_111336_BCCF08.JPEG</image:loc>
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      <image:caption>Charlotte Stephanow, Creative Director (Blue Team)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/8ef93c15-f56b-4fa2-a7eb-755d94e3c996/20260125_111336_B6BA8B.JPEG</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Lisette de Sousa, Account Planner (Blue Team)</image:caption>
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      <image:caption>Gabby Creamer, PR Manager (Blue Team)</image:caption>
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      <image:caption>Mia Eberle, Social Media Manager (Blue Team)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/ad358d09-5046-473e-8e60-5fdbe6b2141b/20260125_111336_B2222A.JPEG</image:loc>
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      <image:caption>Sophia Wandoff, Copywriter (Blue Team)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/951c9f04-f1d0-440a-8c55-bde8f4c9770a/20260125_111336_BC9B04.JPEG</image:loc>
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      <image:caption>Margaux Lawrence, Graphic Designer (Blue Team)</image:caption>
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      <image:caption>Sandra Falcon, Account Executive (Red Team)</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Mary Kate Higgins, Creative Director (Red Team)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/328091c0-ba96-4bcb-8ef6-4a540ca84e05/20260125_112912_BB6CF4.JPEG</image:loc>
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      <image:caption>Julia Shea, Account Planner (Red Team)</image:caption>
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      <image:caption>Samantha Youngblood, PR Manager (Red Team)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/9e20d7a3-92c6-49a9-b8e4-e7a551ca9cd7/20260125_112912_BD5B64.JPEG</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Lauren Morris, Social Media Manager (Red Team)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/bcb265cd-3667-4e4f-b989-a401cc599490/20260125_112912_B1FD98.JPEG</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Charlotte Sousa, Copywriter (Red Team)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/47e5ccd6-6a2d-4b8f-99be-a803dcab208c/20260125_112912_B28F65.JPEG</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Ava Robison, Graphic Designer (Red Team)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/230bc5a6-6c5d-43e1-b565-f323f2d7b5c8/20260125_113047_B2D339.JPEG</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Cameron La Marca, Account Executive (Yellow Team)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62143b01aa9fef4edd683051/fdbcff02-f21b-45f6-893d-fc7a78569c82/20260125_113047_B56FF5.JPEG</image:loc>
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      <image:caption>Mia Terraciono-Spence, Creative Director (Yellow Team)</image:caption>
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      <image:caption>Zoe Nguyen, Account Planner (Yellow Team)</image:caption>
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      <image:caption>Mary Frances Jones, PR Manager (Yellow Team)</image:caption>
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      <image:caption>Katie Hess, Social Media Manager (Yellow Team)</image:caption>
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      <image:caption>Lilly Bundrant, Copywriter (Yellow Team)</image:caption>
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      <image:caption>Sophia Boles, Graphic Designer (Yellow Team)</image:caption>
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      <image:caption>Julia Gatica, Account Executive (Green Team)</image:caption>
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      <image:caption>Jenna Costigan, Creative Director (Green Team)</image:caption>
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      <image:caption>Mariana Flores, Account Planner (Green Team)</image:caption>
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      <image:caption>Sam Steensland, PR Manager (Green Team)</image:caption>
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      <image:caption>Hallie Harris, Social Media Manager (Green Team)</image:caption>
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      <image:caption>Zoe Farnsworth, Copywriter (Green Team)</image:caption>
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      <image:caption>Grace Allen, Copywriter (Green Team)</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Kaylene Huynh, Graphic Designer (Green Team)</image:caption>
    </image:image>
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  <url>
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